Ideagen helps you be you.

Build awareness of Ideagen’s expertise and experience in regulated and high-compliance industries. To build salience within the target audiences to consider Ideagen when they look for GRC and EHS solution vendors.

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The proposition: Clarity and confidence (for the safe hands & trusted voices protecting our world).

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Our audience are already on the mission to protect our world. Ideagen’s solutions simply help them do it faster, less stressfully, and more reliably. So, Ideagen helps our audience be the best version of themselves. In other words: Ideagen helps you be you. We felt there was strength in emotionalising Ideagen’s offering. It’s something the competitors aren’t doing. So, we’ve worked on adding more charm and personality into the copy. As well as an art direction approach that puts viewers of the ads in the shoes of the character – to help our messaging resonate more.

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I presented lots of different ways into our brand story visual executions, that stayed true to the concept but also allinged to the 'new' ideagen brand. Below is the concept we ran with.

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